Career Planning Strategies
PREFACE : Cover — Credits — Contents

PART I: Planning Your Career
CHAPTER 1 - CAREER PLANNING: Assessment — Exploration — Search
CHAPTER 2 - SELF-ASSESSMENT: Methods — Personal Qualities — Projects
CHAPTER 3 - CAREER EXPLORATION: Process — Realities — Markets
CHAPTER 4 - WORKING IN THE PRIVATE ENTERPRISE: Organizations — Functions — Responsibility Levels

PART II: Exploring Management Career Options
CHAPTER 5 - MARKETING MANAGEMENT: Marketing Structure — Sales — Retail — Advertising
CHAPTER 6 - CAREER OPTIONS IN FINANCIAL MANAGEMENT: Accounting — System — Financial
Analyst — Investments — Insurance
CHAPTER 7 - CAREER OPTIONS IN TECHNICAL FIELDS: Operations — Engineering — Research
CHAPTER 8 - CAREER OPTIONS IN MANAGEMENT: Human Resources — Public Relations — Management
Training
CHAPTER 9 - CAREER DECISION MAKING: Assessment — Exploration — Goals

PART III: Developing Your Job Search Tools
CHAPTER 10 - RESUME PREPARATION TECHNIQUES: Purpose — Strategy — Design
CHAPTER 11 - RESUME CONTENTS: Selling — Selling — Selling
CHAPTER 12 - SAMPLE RESUMES
CHAPTER 13 - COVER LETTER DESIGN: Purpose — Content — Techniques
CHAPTER 14 - JOB SEARCH STRATEGIES: Techniques — Market Timing — Team Members
CHAPTER 15 - PROSPECTING FOR JOB LEADS: Sources — Systems — Agencies
CHAPTER 16 - NETWORKING SEARCH STRATEGIES: Networks — Infosearch — Network Partners
CHAPTER 17 - PREPARING FOR YOUR INTERVIEWS: Before — During — After
CHAPTER 18 - MANAGING YOUR INTERVIEWS: Organize — Control — Evaluate
CHAPTER 19 - PRACTICING FOR YOUR INTERVIEWS: Preparation — Presentation — Evaluation
CHAPTER 20 - COMMUNICATING WITH POTENTIAL EMPLOYERS: Letters — Forms — Decisions

PART IV: Managing Your Career
CHAPTER 21 - CONTINUING YOUR EDUCATIONS: Decision — Costs — Admissions
CHAPTER 22 - MANAGING YOUR CAREER: Planning — Organizing — Controlling